There’s a reason top photographers consistently book higher-value album sales—because they’ve mastered the power of the sample album.
After more than a decade of research and interviews with leading photographers in the wedding and portrait industry, one truth stands out: your sample album is one of the most powerful sales tools you have. But not all sample albums are created equal.
Whether you’re just getting started or looking to revamp your studio samples, here are three proven tips to help you design an album that inspires clients, drives more album purchases, and increases the size of every order.
1. Use a Real Wedding or Portrait Session Your sample album should feel authentic and emotionally engaging.
That’s why it’s essential to use a real client session—not a styled shoot or a highlight reel. Clients want to see the full story—how you document moments from start to finish, how you tell a narrative, how you balance portraits with candids, and how your work comes to life on the page. Whether it’s a wedding day or a family session, showing the full experience helps potential clients see their own story through your lens.
2. Showcase Your Biggest and Best Album Don’t hold back when it comes to size or style.
Order your largest album with your most luxurious cover option—whether that’s leather, metal, wood, or a premium fabric. It’s the same strategy used in bridal boutiques: the most elaborate, expensive dresses are the first thing clients see. It sets the tone for what’s possible and shows the level of quality you offer. When clients pick up a heavy, oversized album with a gorgeous cover, they can’t help but be impressed. That tactile, visual impact creates desire—and desire drives higher sales.
3. Fill It With Pages (Yes, 50+) This might surprise you, but the most successful photographers aren’t afraid to design sample albums with 50, 60, even 70 pages. Why?
Because it shows clients the full potential of what an album can be. A large album filled with storytelling spreads demonstrates the emotional power of your work and the value of a well-designed album. It also sets a new norm—clients stop thinking of albums as 10 or 15 pages, and instead begin to envision something more expansive and meaningful.
When clients fall in love with your sample, they’re more likely to want one of their own—and they’re more likely to want it big. Make It Easy to Design and Sell Creating a sample album doesn’t have to be a time-consuming task. With the right design tools, you can build storytelling albums, create stunning layouts, and even sell pre-designed upgrades effortlessly. Want to see how easy it is to create a show-stopping sample album that sells itself?
Try designing with Fundy Designer—a powerful solution trusted by the world’s best photographers.
Blog in collaboration with Fundy Designer.